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	<title>Ultima: Aiera &#187; Q Entertainment</title>
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		<title>A shift in EA&#8217;s business philosophy?</title>
		<link>http://www.ultimaaiera.com/blog/a-shift-in-eas-business-philosophy/</link>
		<comments>http://www.ultimaaiera.com/blog/a-shift-in-eas-business-philosophy/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 18:36:52 +0000</pubDate>
		<dc:creator>wtf_dragon</dc:creator>
				<category><![CDATA[Site News]]></category>
		<category><![CDATA[BioWare]]></category>
		<category><![CDATA[David DiMartini]]></category>
		<category><![CDATA[Dragon Age]]></category>
		<category><![CDATA[EA]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Grasshopper Manufacture]]></category>
		<category><![CDATA[Q Entertainment]]></category>

		<guid isPermaLink="false">http://www.ultimaaiera.com/?p=317</guid>
		<description><![CDATA[<p><a href="http://technology.canoe.ca/2008/08/19/6503201-ap.html">I will believe it when I see it</a>, but there is a hopeful note sounded in <a href="http://www.ultimaaiera.com/tag/electronic-arts/" rel="tag">Electronic Arts</a>&#8216; latest publishing decision.  I&#8217;m not much for the horror genre of games, but the decision by <a href="http://www.ultimaaiera.com/tag/ea/" rel="tag">EA</a> to publish a horror title from <a href="http://www.ultimaaiera.com/tag/grasshopper-manufacture/" rel="tag">Grasshopper Manufacture</a>/<a href="http://www.ultimaaiera.com/tag/q-entertainment/" rel="tag">Q Entertainment</a> is interesting, to say the least.  That&#8217;s more than a little outside of EA&#8217;s usual paradigm.</p>
<blockquote><p>The latest signings bode well for the company&#8217;s new &#8220;studio-focused philosophy,&#8221; which EA Partners general manager <a href="http://www.ultimaaiera.com/tag/david-dimartini/" rel="tag">David DiMartini</a> describes as &#8220;giving the world&#8217;s best independent developers access to EA&#8217;s global publishing resources, <b>letting them focus on what they do best &#8212; making great games.</b>&#8220;</p></blockquote>
<p>Perhaps there&#8217;s hope for <a href="http://www.ultimaaiera.com/tag/bioware/" rel="tag">BioWare</a>&#8217;s <a href="http://dragonage.bioware.com">Dragon Age</a> yet!</p>
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