REDWOOD SHORES, Calif.–(BUSSINES WIRE)–Phenomic™, an Electronic Arts Inc. (NASDAQ:ERTS) studio, announced today Lord of Ultima^™, a new browser-based online strategy game, is available worldwide for free* starting today. Lord of Ultima immerses players in a brand-new, deeply-rich strategy game set within the Ultima universe. The game introduces innovative social features, such as advanced trading, alliance creation, online chat and community forums, which make for an endlessly entertaining experience.

“Lord of Ultima was designed to ensure that everyone, from strategy newcomers to diehard fans, can make it to the top of the leader board,” said Volker Wertich, Creative Director at Phenomic. “Phenomic is committed to building dynamic communities that delight players as they interact with the game, each other and the legendary world of Ultima.”

To become the Lord of Ultima, players will master the arts of diplomacy and trade, as well as the military activities of spying, plundering, and the takeover of enemy cities. Set in the new world of Caledonia, players start the game as eager conquerors in the early stages of raising an empire, and then move from developing a humble village and evolving it into a prosperous, highly customized capital. Players can flourish as peaceful merchants by trading resources over land or sea and using diplomacy. They can also become feared conquerors, by creating mighty armies of knights and mages to crush enemies.

Lord of Ultima is a free-to-play MTX browser-based game. No download or installation is needed and players do not need to register to play. Lord of Ultima is available in English and German and is playable now by visiting www.lordofultima.com.

Apparently, some of the “new interests” that he suggested that he wanted “to devote [his] time and resources to,” following “the unforgettable experience” of space travel, includes the possibility of a return to gaming.

And just to sweeten the pot:

BIZ: If you did return to games, would it definitely be an online game?

Garriott: I wouldn’t use the word definitely. I think that if it were today, it’s most probable. That’s just what I find the most interesting, still. That being said, I am still a huge fan of solo-player games as both a player, and as a storyteller. I just think there’s an intimacy in solo-player games that is much easier to do in a solo-player environment than it is to shoehorn it into a multiplayer environment. One of the things we were trying with Tabula Rasa was to offer more storytelling in an MMO setting. And we made some strides in that direction. But I still don’t think it was nearly to the level that the middle Ultimas did.

BIZ: If Electronic Arts wanted you to return and author a single-player Ultima for the consoles, would you do that?

Garriott: Conceptually? Sure. The property Ultima is still very near and dear to my heart. I think that if, by hook or by crook, I had access to that property, either in solo-player or multiplayer, I would absolutely love to continue to play in the Ultima universe.

Yeah, I know…it’s not a formal announcement of his triumphal return to the Ultima franchise in the wake of recent shifts in EA‘s game development strategies and policies. It’s still interesting, all the same, to see just what Lord British is up to these days, and what his vision for the future might just be.

The latest signings bode well for the company’s new “studio-focused philosophy,” which EA Partners general manager David DiMartini describes as “giving the world’s best independent developers access to EA’s global publishing resources, letting them focus on what they do best — making great games.“

Perhaps there’s hope for BioWare‘s Dragon Age yet!

I’ll be happy to be proven wrong, of course…but EA‘s track record of turning effective companies into wrecks and producers of poorly-executed, buggy, narratively weak games has been pretty consistent since the days of Ultima VII Part 2: Serpent Isle.

REDWOOD CITY, Calif. – Electronic Arts Inc., the video game developer known for titles such as “Madden NFL” and “The Sims,” said Thursday it will acquire two software studios from Elevation Partners in a deal worth up to US$860 million.

The studios, BioWare Corp. and Pandemic Studios, have a total of 10 games under development. Elevation owns their parent, VG Holding Corp.

Together, the studios employ about 800 people in Los Angeles and Austin, Texas, as well as in Canada and Australia.

I guess we’ll see if Dragon Age gets rushed out the door now, or (worse) cancelled.

You can read the official press release from BioWare here.

Update: Further thought…